6 SEO Myths Your Hosting Provider Wants You to Believe
It’s time to talk about SEO, that set of techniques to improve the positioning of your website in search engines, which will surely bring you head over heels: it is no longer enough to offer good products and services, take care of the design of your website and use a good writing, now you will also have to pay attention to what your audience is looking for (keywords), the security of your site, the experience of your users and, especially, the speed at which your web page loads.
Although it is a titanic task to stay at the top of the search results (titanic, but not impossible), undoubtedly the higher you appear, the more views your site will have, so you should not leave any loose ends when positioning it.
Leaving aside Off Page SEO and copywriting for SEO, in this post we will focus on technical SEO, that is, the one that aims to improve the positioning through different technical elements of your website and, more specifically, optimizing its loading speed.
Hosting Services and SEO Myths
As you can imagine, one of the elements that directly influences the loading speed of your website (and therefore the SEO positioning) is the quality of the hosting service you hire. Taking advantage of this, many providers have invented all kinds of myths and legends (in the style of Becquer, but crappier) in which their miraculous hosting service makes your website rise like bread in the search results, so to not catch you by surprise, we have compiled this list with the 6 SEO myths that your hosting wants you to believe:
Myth #1 “A domain with a certain age ranks better”.
Experience is a degree, that is undeniable, but is this true in the wonderful world of SEO? The answer is yes and no, because what search engines really measure when it comes to positioning, is not how old or new a domain is, but the activity it has had. So you don’t need to put that domain you just bought to macerate next to the wine in a cellar, because if it has no activity, in 15, 20 or 100 years it will still rank exactly the same as when you just created it. Therefore, by attracting more visitors to your website, you can achieve the same positioning results in a short period of time as a website that has been around for 10 years with rather low visitor rates.
But if my website has a constant activity, will the positioning improve over time? In this case, the passage of time will be good for your website, since a higher activity rate over a long period of time translates into a considerable improvement in positioning.
Myth #2 “If your website goes down while crawlers are not on it it won’t affect me.”
Do you think so? Do you really think that the all-powerful Mr. Would Google overlook something like this? The answer is no, Mr. Google is always vigilant through various means and tools to detect pages that crash, load slowly or offer a mediocre user experience, even if its army of crawlers is not on them at the time.
However, it is not a matter of panicking every time your website crashes: it will only slightly affect your ranking. What you should do is to reduce as much as possible those crashes as well as the time that the web is inoperative.
Myth #3 “The quality of the hosting does not influence the positioning at all”.
Blunder!!!! The hosting service you hire will be directly related to the positioning of your website. Think about it: two fundamental elements when it comes to positioning your website are: loading speed on the one hand, and user experience on the other. So, do you think that a hosting that uses obsolete technologies is going to give you a great loading speed, or is it going to prevent the website from constantly crashing? Of course not, with such a hosting you will end up looking like a peasant riding a donkey on a road where everyone else is speeding around in brand new luxury sports cars (and at the bottom of the rankings, by the way). In addition, hiring a hosting with low performance can also bring you serious security problems.
On the other hand, it is also true that all that glitters is not gold and many of the hostings that are sold at “high-end” prices do not have the optimal features to help you with your positioning. So the best thing to do before deciding on one provider or another is to find out what they offer and if you feel lost in all the technicalities, ask for expert advice.
Myth #4 “If you migrate your site to another provider your positioning will suffer”.
Wow, this myth is showing a little bit of the seams! In fact, it sounds more like a threat: “if you go with another supplier you will lose the positioning you gained with me”. But the truth is that a well-done migration does not have to affect your positioning at all. The biggest problem for the positioning that can arise when making a migration is that your page is inoperative for a certain period of time, however a professional migration does not imply any interruption of the service and, therefore, the experience of your users will not be affected at all and, therefore, neither your positioning.
If in spite of all this your website remains inactive for a short period of time, do not worry too much, as I mentioned before, although Google takes into account the crashes of the page for the positioning, if the service interruptions are brief, the positioning of your website will not be seriously damaged.
Myth #5 “If your domain extension is from a country, you can rank more easily there”.
The truth is that this statement, rather than being one of the myths of SEO, is a half-truth. In many cases, if your domain extension belongs to a country that is well connected to the one you want to position, it will be totally irrelevant where it comes from; however, it will be much more difficult to position with a domain extension that belongs to a country with poor connections to the one where your target audience is.
Of course, the ideal for positioning is a “.com” domain extension, because it guarantees you a good connection at international level. But if for any reason your domain extension is “.es”, “.uk”, “.eu”, or “.org”, for example, you should not have any kind of problem, since it also has very good international connections.
Myth #6 “If you want to rank in a certain country, your hosting has to be located in that same country”.
This is undoubtedly one of the SEO myths most widely spread by hosting providers to try to “sell you the bike”. But what is the truth in all this?
It may seem logical that the further away your server is physically located, the longer the loading time will be, but this is not really the case. What counts is the connectivity of that server with the data centers of Google or the server you are trying to position. Therefore, no, it is not a prerequisite for a good positioning that your server is located in the same country where you are going to position. What is really advisable is that the server is located in an area that has a good connection with a Google data center, (currently, any minimally developed country) and that in turn has a good connection with the country in which you want to position.
To simplify your task, something that usually works is to choose a server located in a country in the same continent as the one in which you position. So, if you want to rank in Europe, it makes no difference whether your server is located in the Netherlands, Spain, France or Germany. On the other hand, if you want to rank in the USA or Canada, ideally your server should be located in these countries or in those South American countries that have good connections with Google’s data centers.
And what aspects of Hosting affect the positioning of my Web?
Now that you have a general idea of those SEO myths that hosting providers have told you to hire them. I am going to give you a brief summary of those aspects that you have to take into account when hiring a hosting, because it will affect the positioning of your web.
The first and foremost thing you have to keep in mind is that the hosting you hire should be able to load your website the faster the better. If it is a shared server, in many occasions you and your “hosting neighbors” will have to compete for server resources, which means that you will probably all suffer page slowdowns from time to time, in the best case and permanently, in the worst case. For this reason, WaoPress never advises you to use shared servers.
Another factor that influences this loading speed is the technology used by the server; scientific research in this field focuses on using materials, processes and technologies that, among other things, increase the speed of data transmission. Another fundamental aspect is the optimization offered by your provider for the CMS you use. If, for example, you use WordPress, it is very important that the hosting provider you hire guarantees you the option to use this CMS.
In addition to all this you will have to pay special attention to the security offered by the server, because Google, in its efforts to provide an optimal user experience, will look at it with a magnifying glass. For Google to consider your website as secure it will have to have a verified https and SSL encrypted connection.
Finally, demand from your hosting provider a very good technical support to solve almost instantly any setback that may arise. Remember that the response time to any failure of your website is crucial for positioning. The better your users’ experience, the better for you.